Crafting innovate experiences by doing good research

Welcome! I'm Mohamad, a UX Research game-changer, sprinting alongside adidas to boost innovation by making informed design decisions that delight our users

Featured projects

From ‘Out of Stock’ to In Stock: How Foundational Research is Redefining adidas’ E-commerce Strategy

A strategic, foundational research initiative to understand consumer behavior around out-of-stock products, followed up with concept testing on the adidas Product Detail Page (PDP).

Research and Business Design for a B2B SaaS Startup in the Car Wash Industry, Focus on Customer Acquisition

Research and design to innovate a car wash delivery Web App with the objective of attracting a new target audience in Belgium.

Foundational Research for Social Media Tech Giant: Supporting Product Expansion in the USA, Philippines, and Brazil

Foundational research to understand how consumers engage with businesses on social media, aiming to uncover cultural nuances that impact trust in brands.

Generative Research for an E-sports Startup in Malaga, Ensuring Market Fit for a Successful Product Launch

A strategic study aiming to understand the relationship between E-sports athletes and their team coaches, the tools they use, and how the client can better serve their needs.

Skills and methodologies

  • Cross-Cultural User Research

    I gather and leverage diverse perspectives to help global brands design local and relevant user experiences.

  • Workshop Facilitation

    I provide safe spaces for stakeholders to align priorities and co-create solutions for timely and precise problem-solving.

  • Foundational Research

    I help tech teams stay ahead of the game by discovering emerging user needs and informing product roadmaps.

  • Evaluative Research

    I catch bugs in different stages of the product development cycle to help teams enhance the user experience, leading to improved conversion rates.

  • Data Analysis & Insight Delivery

    I love looking at things from different angles and connecting the dots to influence decision-making by sharing actionable knowledge.

  • Strategy & Business Design

    I empower tech teams with adaptable frameworks for sustained growth and competitive edge in rapidly evolving markets.

  • Content Development

    I learn how people talk to create conversations between users and products, leading to improved brand recognition and loyalty.