Crafting innovate experiences by doing good research

Welcome! I'm Mohamad, a UX Research game-changer, sprinting alongside adidas to boost innovation by making informed design decisions that delight our users

Featured projects

Amplinate

Foundational research for a Social Media Tech giant, supporting product expansion in the USA, the Philippines, and Brazil.

MoveWash

Research and design to innovate a car wash delivery Web App with the objective of attracting a new target audience in Belgium.

Kaikoo

Evaluative research for an eSports startup in Málaga, ensuring market fit for a successful product launch.

Skills and methodologies

  • Cross-Cultural User Research

    I gather and leverage diverse perspectives to help global brands design local and relevant user experiences.

  • Workshop Facilitation

    I provide safe spaces for stakeholders to align priorities and co-create solutions for timely and precise problem-solving.

  • Foundational Research

    I help tech teams stay ahead of the game by discovering emerging user needs and informing product roadmaps.

  • Evaluative Research

    I catch bugs in different stages of the product development cycle to help teams enhance the user experience, leading to improved conversion rates.

  • Data Analysis & Insight Delivery

    I love looking at things from different angles and connecting the dots to influence decision-making by sharing actionable knowledge.

  • Strategy & Business Design

    I empower tech teams with adaptable frameworks for sustained growth and competitive edge in rapidly evolving markets.

  • Content Development

    I learn how people talk to create conversations between users and products, leading to improved brand recognition and loyalty.